SEO Strategy & Optimization for Velvet Rose Studios – An Artistic eCommerce Brand

Velvet Rose Studios is a one-of-a-kind online shop offering custom bags and shoes featuring the owner’s original artwork. When we began, her site had an SEO Health Score of seventy-six percent, zero organic traffic, zero keyword rankings, and many unresolved SEO issues.

To kickstart her visibility, I created a complete metadata strategy—optimized title tags, meta descriptions, targeted keywords, and H1 headers—tailored to her brand and product focus. I also built a fully customized keyword strategy designed to spotlight her unique, art-driven offerings across the web.

Since implementation, her SEO Health Score has increased to eighty-one percent, her SEO issues have dropped to one hundred twenty-one, and her site has earned ninety-eight backlinks. Most impressively, her organic keyword rankings jumped from zero to seventy-six—all based on the exact strategy I developed. She also went from zero organic monthly traffic to seven visits, with clear signs of ongoing growth. Now Velvet Rose Studios has a robust SEO strategy that will steadily increase its traffic over time, bringing in converting customers.

Health Improvement for Velvet Rose Studios SEO Strategy

Before: Site health was at 76%, with many SEO issues.

After: Site health is at 81%, with just 121 issues remaining and ongoing optimization in progress.

Organic Growth

Organic traffic increased from 0 to 7 visits/month and domain authority continues to climb—thanks to better keyword rankings, backlink building, and technical clean-up.

Key Metrics

This project shows what thoughtful, strategic SEO can do for creative eCommerce brands, especially those that are starting from scratch.

• 76 new organic keywords (all from the custom strategy I built)

• 98 backlinks

• Over 300 SEO issues resolved

• 100% increase in traffic

• Improved crawlability and site structure

This is still an active project, but the results so far show what a focused, strategic approach can do—especially for creative eCommerce brands looking to stand out in their niche.