Kittleson Construction · Anchorage, Alaska · November 2025 to present
Kittleson Construction is a commercial and residential construction and renovation company in Alaska, owned and operated by Jesse and Nicole Kittleson. With years of experience, they handle everything from residential builds and remodels to commercial site development and dirt work. They are not a startup; they have a proven track record, a skilled team, and a clear service offering.
Their brand-new website, built by Eternity Now Web Design, launched with strong messaging and clean design. But with zero organic rankings, no active Google Business Profile strategy, and no content infrastructure, the site was invisible to anyone who did not already know the Kittleson name.
The website was technically sound, with an on-page SEO score of 79 out of 100, but organic traffic was zero. The site ranked for only two keywords and had three backlinks. In November 2025 it drew 51 total visits, only 11 from organic search, and just two contact form submissions for the entire month. The challenge was not the website. The challenge was that no one could find it.
Primary DBMS Method pillars: Visibility, Trust, Conversion, Measurement.
Keyword research specific to the Alaska construction market, built around two layers: branded terms to reinforce the Kittleson name, and non-branded service and location terms to capture new audiences with no prior awareness of the company.
Existing service pages were aligned to the target keywords: titles, metas, header structures, and content refined for relevance. The Residential Construction, Dirt Work, and Commercial Construction pages are now the highest commercially valuable pages on the site, driving consistent traffic.
Rebuilt with local SEO best practices: services expanded and categorized, photos added, a keyword-aligned description, and weekly posting to maintain the activity signal Google's local algorithm rewards.
In collaboration with Eternity Now Web Design, a blog branded as the Knowledge Center was built into the site. In construction, a resource hub that demonstrates technical knowledge builds credibility more effectively than a standard blog. DBMS publishes one SEO-driven article per month targeting Alaska construction terms.
A full monthly report covering rankings, organic traffic, engagement, form submissions, and lead data, connecting performance to strategy and outlining the next month's priorities. Every hour is tracked against real outcomes.
| Metric | November 2025 baseline | March 2026 | Status |
|---|---|---|---|
| Total website visits | 51 | ~148 | ~190% increase |
| Organic monthly traffic | 0 | 35 organic visits | Established from zero |
| Google search impressions | Not measurable | 599 (+17% MoM) | Active growth |
| Avg. Google ranking position | Not ranking | 10.0 (approaching page 1) | Strong progress |
| Total pageviews (GA4) | 76 | 312 | ~4x increase |
| Contact form submissions | 2 | 11 (+38% MoM) | 450% increase |
| Google Business Profile | Not optimized | Optimized + weekly posts | Active |
| Knowledge Center (blog) | Not in place | Live + monthly posts | Active |
Branded clicks confirm strong recognition within the existing network. The next growth lever is converting rising impressions on non-branded terms like "Alaska general contractor," "dirt work Anchorage," and "residential construction Alaska" into regular clicks. Form submissions rose from two in November to 11 in March, a 450% increase from baseline, with conversion optimization on the 35% form-abandonment rate now the primary focus.
Client testimonial pending. This section will be updated once approval is received.
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